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More than 200 representatives from the shortline farm equipment industry gathered in San Antonio for the 2026 Supply Summit & Showcase, held March 24–26 at the Marriott River Center on the Riverwalk. The event brought together manufacturers and suppliers for three days of insight, innovation, and connection across the industry.

The Summit featured a wide range of educational sessions focused on today’s most pressing business challenges and opportunities. Topics included property and casualty risk management, practical applications of artificial intelligence, employment law updates, sales and marketing strategies, insurance trends, tariffs, and product distribution law. A dedicated technology track highlighted how digital tools are shaping both product development and internal operations.

Attendees also explored the supplier product showcase, where companies connected directly with potential partners and discovered new solutions to support their businesses. Throughout the event, networking remained a central focus, with ample opportunities to build relationships and exchange ideas with peers facing similar challenges.

Beyond the educational programming, participants enjoyed a variety of social and recreational activities, including a Topgolf networking event, welcome receptions, a spouse/guest program, Toyota and Alamo Group facility tours, and a lively farewell event featuring dueling pianos.

Mark your calendars for the Marketing & Distribution Convention October 26 – 28, 2026 at the New Orleans Marriott. Stay tuned to the Shortliner for more information.